FormezPA support to the Basilicata Region for the implementation planning and implementation of the “Basilicata Matera Capital for Culture 2019” Program

The Formez PA Support Project was aimed at contributing to the administrative strengthening of the regional structures involved in the implementation of some particularly important and complex initiatives, relating, in particular, to the Basilicata Matera Capital of Culture 2019 Program and to the Administrative Strengthening Plan 2014-2020 Basilicata Region (PRA).

The planned intervention had the following specific objectives:

– to provide the Basilicata Region with strategic support in terms of management of cultural assets and activities, also through the application of methods, techniques, tools investigation and implementation methods typical of European cultural policies;
– designing innovative – participatory paths aimed at the enhancement and internationalization of the material and intangible cultural heritage of Basilicata; – communicating a strong and coherent image of the Lucanian territory and its “cultural heritage “;
– develop an effective coor development and control of the implementation of the regional Administrative Strengthening Plan (PRA) and improve the implementation effectiveness of the planned interventions.

The activities involved Preparation, Direction and Coordination with the Implementation of the planned interventions:

1) Implementation planning and implementation of the Program ” Basilicata Matera Capital of Culture 2019 “This line of intervention, the purpose of which was to strengthen the organizational structures and facilitate relations between the actors involved, for various reasons, in the planning and implementation processes of the Basilicata Matera Capital of Culture Program 2019, was divided into the following actions:
– Accompanying the implementation of cultural marketing actions
– Accompaniment to the processes of enhancement of cultural heritage including the IT management of video-photographic resources and the training course for the front office staff of the infopoint of the Matera Tourist Board and of the infopo int
– Accompaniment in the implementation of communication plans including support for the conception, design and implementation of highly complex events, support for the conception, design and implementation of editorial materials and support for the management of the Basilicata Turistica social media network

2) Administrative and implementation of innovations in the field of public procedures and transparency

The amount of the project was € 3,332,445 starting in January 2017 and ending on December 31, 2020